Bazaar April 1952

I have two favourite vintage fashion Magazines , Bazaar for the sublime high end designer and couture wear in the editorials , and Seventeen for the live out loud fun color , the casual play clothes and the divine swimwear .

This issue of Bazaar from 1952 features some wonderful editorial shots but the ads are gorgeous too and feature some of the Vintage worlds favorite labels and designers. In 1952 these labels would have been out of reach for most Americans , but through the magic of Vintage shopping you can purchase these works of art for what amounts to a song when you consider the quality of the fabrics and construction and the timeless designs. A quick search on the web will find you many of these names for under $100 !




Lilli Ann - this suit was $100 (approx $800 today) in 1952 made of imported French fabric of the highest quality . The bell sleeve is breathtaking !

Jerry Parnis - A label I've been lucky enough to posess now and then, always uber-flattering , with simple but lovely prints. 100% New Look early 50s beauty ! ( In fact check out this Jerry Parnis sz 18 pattern on ebay - for 6.99 ! 200309693014)





















Talk about an atomic bombshell , this suit was built like a rocket ship !This was $23 - equivalent to $175 today ! If you are lucky enough to have owned a Cole you'll know its worth every penny, if not go get yourself one !

This breathtaking Nelly De Grab Number in lush yards of lace is another you'd be so lucky to own today. Notice the tie-in to a silver pattern ! Seventeen and Junior Bazaar magazines had pages of ads encouraging teen women to add that special piece of silver to their trousseau . Its only slightly disturbing how much Marriage at such an early age was encouraged and glamourized. Its interesting to notice the same Seventeen magazines from 1968 have nary a fork or serving spoon in sight , rather full page spreads on Pontiac GTOs for the gal on the go !!

Lastly , I'll sneak in a Lilli Ann Jacket that will be available soon on my website ....

Can't resist a Fella In a Gab Hollywood Jacket

The label says it all " the Playboy by Suedecraft of California! "

Though not flash like the two tone turquoise or pink and black - these Hollywood jackets evoke that casual cool California feel that just looks so good on a well dressed man. They'll be available on http://www.senoritahollywood.com/ soon ! Heres a sneak peek...

Loving THIS today

My Favorite thing today ... The print on this Tori Richard swimsuit simply makes me smile ! The bust has that wonderful shaped pleating that makes for a perky pair .

Vintage swimsuits are just so much more flattering and sexy. Every other body on the beach is showing enough crack and cleavage to keep the creeps leering for days , but a classy chick can look great ,have fun , relax and simply BE cooler than any other babe on land or at sea.

Speechless and sad.....

What I love NOW.... A flock of Owls

My quick pick of the day...When it comes to jewelry i've always been partial to poodles , burros and fish but the hot sellers at the shop are owls ! Here is a collection showcased in its original owners frame..

Sneak a peek at whats coming soon....

Emerald Green 50s swimsuit Large (vintage sz 16 modern 12 ish)



Tina Leser Sun dress Late 40s




40s Rayon sarong 2 piece S/M




Red Hot Valentines dress Circa 50s

Website, ebay or my boutique, you'll be seeing these numbers in the coming weeks.....

My favorite Item in the shop right NOW....

This pretty number reminds me of home in many ways, it recalls my fathers proud family who worked in the citrus crops and packing houses of the central valley . I remember the drive to grandmas house in Woodlake California was always surrounded on either side by the endless citrus orchards. Grandpa had a few trees in the back yard , I still think of him when I see them .
I still look forward every year to the winter crop of juicy oranges .
This watercolor print modernistic purse is as sweet as any orange i've ever had! Circa 50s to early 60s its roomy - another thing I love/need in my vintage bags .

Got the Midcentury bug ? Dig this site ...

Lushpad.com is a buy sell etc. site for Midcentury home decor and furniture. The site just looks so inviting, clean, and easy to explore. Looks like they are kinda new so there isn't a ton of stuff on there- but if i were you i'd get in on the groundfloor ! http://www.lushpad.com/

The El Rancho Tropicana hotel resort was a sprawling complex here in Santa Rosa - sadly bulldozed int he mid 90s to be replaced by a Target, best buy , costco old navy, Trader Joes etc... What used to be a place of architectural interest , with multiple cocktail lounges, pools and restaurants is now a carbon copy of every other town you've ever been to. Sigh...

One of those now forgotten bars was the Bamboo Room , a polynesian themed bar, that I dearly wish was still here. I need somewhere to wear all my Hawaiian Dresses !Even though its winter, Hawaiian dresses never go off season at Skirt Chaser Vintage or Senorita Hollywood.com in fact here is our newest offering , hopefully your hometown still has a polynesian pop bar, or you have a home Tiki bar ( a real vintage one not the kind bought at the Longs or Home depot - cringe !!)

Yours truly was lucky enough to pick up a 50s hawaiian Sarong for myself this week . Its a sarong style with pineapples and little fishies and I found it at Decades on Haight street . I was happy to see that their prices are much more resonable than I remember , but they still have an amazing selection of mostly pre 70s vintage, so you dont have to dig through a bunch of 80s like many vintage shops these days !

Update: this pretty blouse is now sold...
We HEART this pretty rayon 40s blouse .we think this is perfect for your Valentines day outfit , and what better way to celebrate love - or looking for love? (In my opinion , the fun part !) .
its a silky rayon - maybe silk , but I am so over doing burn tests on everything . Its a roomy XL so curvy sweethearts take note !
Available at our shop Skirt Chaser Vintage Santa Rosa Ca...
OR online at www.senoritahollywood.com