Senorita Hollywood: Bazaar April 1952

I have two favourite vintage fashion Magazines , Bazaar for the sublime high end designer and couture wear in the editorials , and Seventeen for the live out loud fun color , the casual play clothes and the divine swimwear .

This issue of Bazaar from 1952 features some wonderful editorial shots but the ads are gorgeous too and feature some of the Vintage worlds favorite labels and designers. In 1952 these labels would have been out of reach for most Americans , but through the magic of Vintage shopping you can purchase these works of art for what amounts to a song when you consider the quality of the fabrics and construction and the timeless designs. A quick search on the web will find you many of these names for under $100 !

Lilli Ann - this suit was $100 (approx $800 today) in 1952 made of imported French fabric of the highest quality . The bell sleeve is breathtaking !

Jerry Parnis - A label I've been lucky enough to posess now and then, always uber-flattering , with simple but lovely prints. 100% New Look early 50s beauty ! ( In fact check out this Jerry Parnis sz 18 pattern on ebay - for 6.99 ! 200309693014)

Talk about an atomic bombshell , this suit was built like a rocket ship !This was $23 - equivalent to $175 today ! If you are lucky enough to have owned a Cole you'll know its worth every penny, if not go get yourself one !

This breathtaking Nelly De Grab Number in lush yards of lace is another you'd be so lucky to own today. Notice the tie-in to a silver pattern ! Seventeen and Junior Bazaar magazines had pages of ads encouraging teen women to add that special piece of silver to their trousseau . Its only slightly disturbing how much Marriage at such an early age was encouraged and glamourized. Its interesting to notice the same Seventeen magazines from 1968 have nary a fork or serving spoon in sight , rather full page spreads on Pontiac GTOs for the gal on the go !!